Advertisement really can affect people till this state. And I am glad that apple is making "classy" ad still. That make us not to talk much of argue much about the product that we are using. Apple people will just keep quiet and defense when necessary. But S brand like to attack first. This is the trend and it will never end till the S brand stop their stupid ad.
Anyway, to the business point of view. S brand won and I will have to see how long can this carry on. Till 100% of people using their phone? Time will tell